Fred/Alan: A Decade in Media History 1983-1992: Annotated & Illustrated Hardcover – February 25, 2025

The untold story of the shaping of modern media. If you ever wanted to know how TV got cool—or how brands became rock stars—this is the book for you.In 1983, Alan Goodman and Fred Seibert launched Fred/Alan, the world’s first media branding agency, setting the stage for a revolution in television, advertising, and pop culture. As the masterminds behind MTV’s groundbreaking visual identity and Nickelodeon’s rise from last place to #1 in just six months, they didn’t just break the rules—they rewrote them.This richly illustrated, behind-the-scenes chronicle takes you inside the pitches, promotions, and provocations that defined a decade of media history. Packed with rare images, first-hand accounts, and never-before-told stories, Fred/Alan is a must-read for anyone fascinated by the golden era of cable television, the birth of brand-driven entertainment, and the creative rebels who made it all happen.372 pages, hundreds of color illustrations.Access archival video and audio at FredAlan.org. Read more